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Are your products priced properly? Pricing products includes the entire design of the offering. We have real P&Ls from a mid-size bank that show their Home Equity Line of Credit (HELOC) product as very profitable, while their Home Equity Loan (HELO) product was losing money. Unfortunately they were proactively selling the HELO and not the HELOC. Let us show you the reasons and how that bank took their HELOs from red to black.
       
How can you increase revenue and net income? Are deposits the key to profitability? Have you chosen your local markets wisely? Are your commercial banking relationships profitable?