Are deposits the key to profitability? Understanding branch profitability is critical to the professional management of your retail banking network. We can show you real P&Ls from two branches from the same bank where each have $30,000,000 in deposits and $8,000,000 in loans. One branch generates $137,000 in net income and the other loses $59,000. Unless you're analyzing branch profitability by product you could never decipher the reason. Let us show you real operating results from companies like yours that have dramatically changed the way those companies measure and manage retail banking.
       
How can you increase revenue and net income? Are your products priced properly? Have you chosen your local markets wisely? Are your commercial banking relationships profitable?